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An Initial Coin Offering (ICO) is similar to an Initial Public Offer (IPO). During an IPO investors revive shares in return for their investment. In an ICO investors receive digital assets in return for their investment. These digital assets are known as tokens. Unlike, an IPO where investors receive an equity stake or voting rights in the company, during an ICO investors are investing hoping that these tokens will increase in value over time. Another risk of ICOs is the lack of regulation as there is no dedicated “ICO regulator” to monitor the company dispensing the tokens.
If you wish to follow upcoming ICOs, check out: http://coinmarketcal.com/